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SEO for Contractors: Contractor SEO Services, Tips, & More

If you’re looking to get noticed in google, search engine optimization is essential for any construction business! SEO for contractors is a great way to boost your online visibility. Your online visibility is essential in such a competitive landscape, so let’s explore how SEO can benefit you and your construction business. Let’s dive into what SEO is, and why it matters for your contracting business!

What’s the first thing people do when they want to find a remodeler in their city? They google it! When they find a good result, they engage with the website and determine if they trust you to handle their project.

This is when it becomes more about your brand image than the way that someone found you, which is why at Contractor Copilot, we take a guerrilla marketing approach to getting you more business.

Most of this industry hinges around Google search. Why is that?

Well, they have a 92% market share on search engines. It’s safe to say, Google isn’t going anywhere anytime soon. But why is that?

Because they do a darn good job at showing content that is relevant to consumers.

Consider this example: Your car breaks down and you’re looking for a mechanic. You google it and scroll to the first result. After you click on the result, you look at reviews and determine if you can trust them with your car. If all checks out, you book an appointment and that’s that!

There’s massive value in capturing that transaction, which is why SEO is so vital for your construction business. We’re all about getting your local business on the search engine results pages, while tracking all of your target keyword rankings.

With Contractor Copilot, we leverage powerful web design and SEO strategies that connect with your client and get them to call you. Through SEO, powerful messaging, super fast websites, and responsive design, you come across as a professional right off the bat!

But enough about our amazing services, let’s dive into how we can get more eyeballs through Google!

What is Search Engine Optimization?

If you look at the word, it contains two distinct topics. Search engines and optimization. When someone types in a keyword, like “Concrete Contractors in Dallas, TX”, Google displays relevant results to customers. In this instance, there’s a lot that goes into who ranks the top for that keyword, but basically, it’s all about your digital image.

Google isn’t just going to show some random site that someone made 3 months ago, they’re going to consider a lot of other factors, like heading structure, topical authority, backlinks, engagement rates, and more.

Now when we talk about optimization, it’s essentially how we can check Google’s boxes to get us to display higher in the search results. Luckily for us, we’re darn good at building websites that score 95+ on the Google PageSpeed test tool.

pagespeed insights seo
REAL results from a client we worked with

We know what we’re doing when it comes to optimizing contractor websites! From website performance to SEO, we know what it takes to rank.

When your well-designed website isn't ranking

Why Your Construction Website Isn't Ranking

If you’re not getting enough leads or traffic from your website, you may need some assistance with your SEO. (Psst… we can help with that!) 

The strategy behind SEO for contractors involves optimizing the way that your page shows up after someone searches a keyword.

One thing that we’ve noticed is that a lot of contractor websites are well-designed, but not ranking for any keywords. This is likely due to the SEO strategy being used, or lack thereof.

What Are the Benefits of SEO Marketing for Contractors?

Let’s talk about some of the best reasons you should be using SEO in your construction business.

When a local client finds your website

Drives Quality Organic Search Traffic

You want people who are genuinely interested in your services to find you easily. That’s where SEO comes in, like a trusty map that guides potential customers right to your virtual doorstep.

With SEO, your website becomes more visible to people who are actively searching for construction services in your area. And here’s the best part: this traffic is organic, which means it’s natural and not paid for. It builds on itself over time if properly maintained!

So, why is this quality organic search traffic so valuable to contractors?

When someone is searching for construction services online, they’re already showing interest and are more likely to be serious about their project. They’re not just casually browsing or stumbling upon your website by accident.

By optimizing your website with SEO, you increase your chances of attracting these motivated customers. They’re actively looking for what you offer, and when they find your website, they’re more likely to contact you for a quote, consultation, or to hire your services.

This targeted traffic saves you time and effort because you’re not chasing after random leads or wasting resources on people who aren’t really interested in your services. Instead, you’re focusing on the right audience, the ones who are actively seeking a contractor like you.

saving money on ppc vs seo
You saving money on SEO

Lower Long-Term Costs than PPC

Imagine you’re constructing a house. PPC is like renting heavy machinery to complete large tasks on your construction site. While it gets the job done quickly, you have to pay for every hour of usage, which can add up over time.

On the other hand, SEO is more like building a solid foundation for your business. You invest time and effort upfront to optimize your website and improve its visibility in search engine results. Over time, this pays massive dividends.

With SEO, you’re focusing on organic search results. When someone searches for contractors in your area, your website will appear naturally, without you having to pay for every click.

Though it requires ongoing maintenance, it’s more like regular maintenance for your construction equipment. 

You invest in the necessary tools and ensure they’re well-maintained, saving money in the long