SEO for Contractors
SEO for Contractors: Contractor SEO Services, Tips, & More
Get More Leads!
Why SEO for Contractors Matters
What’s the first thing people do when they want to find a remodeler in their city? They google it! When they find a good result, they engage with the website and determine if they trust you to handle their project.
This is when it becomes more about your brand image than the way that someone found you, which is why at Contractor Copilot, we take a guerrilla marketing approach to getting you more business.
Why Google?
Most of this industry hinges around Google search. Why is that?
Well, they have a 92% market share on search engines. It’s safe to say, Google isn’t going anywhere anytime soon. But why is that?
Because they do a darn good job at showing content that is relevant to consumers.
What is Search Engine Optimization?
If you look at the word, it contains two distinct topics. Search engines and optimization. When someone types in a keyword, like “Concrete Contractors in Dallas, TX”, Google displays relevant results to customers. In this instance, there’s a lot that goes into who ranks the top for that keyword, but basically, it’s all about your digital image.
Google isn’t just going to show some random site that someone made 3 months ago, they’re going to consider a lot of other factors, like heading structure, topical authority, backlinks, engagement rates, and more.
Main Features of SEO for Contractors
Drives Quality Organic Search Traffic
You want people who are genuinely interested in your services to find you easily. That’s where SEO comes in, like a trusty map that guides potential customers right to your virtual doorstep.
With SEO, your website becomes more visible to people who are actively searching for construction services in your area. And here’s the best part: this traffic is organic, which means it’s natural and not paid for. It builds on itself over time if properly maintained!
So, why is this quality organic search traffic so valuable to contractors?
When someone is searching for construction services online, they’re already showing interest and are more likely to be serious about their project. They’re not just casually browsing or stumbling upon your website by accident.
By optimizing your website with SEO, you increase your chances of attracting these motivated customers. They’re actively looking for what you offer, and when they find your website, they’re more likely to contact you for a quote, consultation, or to hire your services.
This targeted traffic saves you time and effort because you’re not chasing after random leads or wasting resources on people who aren’t really interested in your services. Instead, you’re focusing on the right audience, the ones who are actively seeking a contractor like you.
Lower Long-Term Costs than PPC
Imagine you’re constructing a house. PPC is like renting heavy machinery to complete large tasks on your construction site. While it gets the job done quickly, you have to pay for every hour of usage, which can add up over time.
On the other hand, SEO is more like building a solid foundation for your business. You invest time and effort upfront to optimize your website and improve its visibility in search engine results. Over time, this pays massive dividends.
With SEO, you’re focusing on organic search results. When someone searches for contractors in your area, your website will appear naturally, without you having to pay for every click.
Though it requires ongoing maintenance, it’s more like regular maintenance for your construction equipment.
You invest in the necessary tools and ensure they’re well-maintained, saving money in the long term compared to constantly renting expensive machinery.
Once your SEO efforts start to pay off, your website will continue to attract visitors without the need for constant advertising expenses.
Think of it like this: Your SEO presence is like your reputation. Once you establish it, people recommend you to their friends, and word-of-mouth brings in new clients without any extra cost.
SEO also allows you to target specific keywords and optimize your website for relevant searches.
This means you attract highly qualified leads who are actively looking for your services, increasing the likelihood of converting them into paying customers.
Why Your Construction Website Isn't Ranking
If you’re not getting enough leads or traffic from your website, you may need some assistance with your SEO. (Psst… we can help with that!)
The strategy behind SEO for contractors involves optimizing the way that your page shows up after someone searches a keyword.
One thing that we’ve noticed is that a lot of contractor websites are well-designed, but not ranking for any keywords. This is likely due to the SEO strategy being used, or lack thereof.
Now when we talk about optimization, it’s essentially how we can check Google’s boxes to get us to display higher in the search results. Luckily for us, we’re darn good at building websites that score 95+ on the Google PageSpeed test tool.
Why SEO
What Are the Benefits of SEO Marketing for Contractors?
Creates Industry
Authority
When your website ranks high in search results, clients see you as a trusted and reliable source. Think of it as if you’re being recognized as the go-to expert in your field. Potential clients often turn to the internet to find reliable and trustworthy professionals. With SEO, your website and online presence become a beacon of expertise in the eyes of search engines like Google. By optimizing your website with relevant keywords and valuable content, search engines recognize your website as a trustworthy source of information in the contractor industry. This means that when people are looking for contractors in your area, your website is more likely to appear at the top of search engine results. And we all know that being at the top of the search results is like having your billboard on the busiest street in town! When potential clients see your website at the top of the search results, it instantly establishes you as an industry authority. They’ll have confidence in your skills, experience, and professionalism.
Increases Your Competitive Advantage
By utilizing all the benefits listed above, contractors can experience a profound shift in their business by utilizing SEO. If you’re interested in learning more about SEO, keep reading! Contractor Copilot is dedicated to making sure you understand our services as we help with your digital marketing. This way, you’re always in the know about what the digital strategy is!
Builds Local Brand Awareness
By optimizing their websites and online content, contractors can ensure that their brand appears prominently in relevant search results, making it easier for potential customers to discover and engage with their services. Whether it’s improving website visibility through targeted keywords, generating informative blog posts, or optimizing local business listings, SEO empowers contractors to establish themselves as trustworthy and reputable experts in their field within their local community. By enhancing local brand visibility through SEO techniques, contractors can attract a steady stream of local customers, ultimately leading to increased business growth and success.
Enhanced
Reputation
SEO not only boosts your visibility but also enhances your reputation. Positive online reviews and a professional online image establish trust, encouraging potential clients to choose your services over competitors.
How Do You Do Keyword Research for Contractor SEO?
Understand Search Intent & Deliver Content
01
Generating SEO Keyword Ideas
02
This is where the real magic happens! Once we know the topic we’re going after, like “painters in [location]” we can start building relevant content that addresses search intent. This is going to make sure our target audience finds what they’re looking for, and that Google thinks we’re doing a good job at addressing intent.
Keyword Research
03
Analyzing the Competition's SEO
04
Once we have a sense for how difficult it is going to be to rank for the keyword, we take a look at the existing results to find common patterns.
If you glance through enough websites around that keyword, you’ll get a good idea for how to build relevant content.
Once we’ve thoroughly analyzed the competition, we can get a better sense for what strategy is going to be the most effective over time.
This is a huge advantage to you! Why reinvent the wheel when you know what works?
Create SEO-Friendly Website Content
05
Since we know what the competition is doing, we can use the same techniques to boost our local search results.
We create relevant content that helps bring in more organic traffic with compelling website copy and branding that tells a story.
As they go down the marketing funnel, we’re keeping them on our pages longer.
From there, they trust our brand more, and are more likely to use our services.
Who could have thought?! Your web page can lead to more phone calls!
Of special importance, we make sure that the experience is optimized for mobile devices.
Many digital marketing companies optimize for desktop, but we’ve found that over 55% of search engine traffic is mobile users.
By making a mobile-optimized site, we’re maximizing the amount of conversions, and generating a big ROI!
Tracking and Adjusting the SEO Strategy
06
After 2-3 months, we take a cursory glance at the broad keyword to see how we’re doing.
At this point, we can tell if it’s starting to catch on, or if there’s more that needs to be adjusted.
Your SEO performance highly varies by niche and the quality of your digital marketing team.
Did we mention that we do monthly meetings to keep you in the loop with how our strategies are working? It’s not a black box!
We go over Google Analytics and Google Search Console metrics with you so you know where everything is at!
How Long Does SEO Take to Work for Contractors?
- A study done by Ahrefs examined this topic in depth.
- They polled 4,300 people on LinkedIn and Twitter asking, “How long does SEO take?”
- A majority of people responded with 3-6 months.
- Overall, more than 65% of people said that it takes between 3-9 months.
- Others like SEMrush and the Search Engine Journal say between 4 months and 1 year.
- The lesson: Be patient and let the results come.
Let's discuss how our SEO services can revolutionize your construction business.
Frequently Asked Questions About SEO for Contractors
What does an SEO company do for contractors?
SEO companies help optimize for on-page and off-page ranking factors that influence the way that Google shows your business website.
For contractors, we help them implement effective local SEO strategies to rank first on Google.
Should I pay someone to do SEO for my construction company?
Yeah, it’s usually the better option. Someone with SEO experience will know how to optimize for the technical aspects of SEO and be able to use the most up-to-date SEO techniques to boost your ranking.
This will lead to a lot more qualified local leads.
How much should contractors budget for SEO?
SEO is what you make it. If you want to stick with the proven strategies that have ranked many websites for more keywords, we can help. In general, contractors should budget between $300 and $900 per month for SEO services.
What’s included in a typical SEO package for contractors?
Every company is different, so we can only talk about ours.
Our SEO services are fully turnkey. We implement every SEO strategy under the sun to make sure that you experience a substantial return on investment for your business.
