Insulation Web Design
Web Design for Insulation Contractors
Your website is a 24/7 selling machine! It can be the biggest asset in your business since it builds trust with your customers.
According to aĀ study done by Episever in 2017,Ā 92% of people will check out your websiteĀ even if they donāt plan on purchasing anything.Ā What does that mean for you? Easy pickings!Ā
If you do what your competition isnāt, youāre competing in a different league, and your customers see that.Ā A well-designed website becomes your primary lead source, leading to bigger and better jobs for your business.
What Should Be on a Website for Insulation Contractors?
Home Page
The highest priority page is your āHomeā page. Itās where all the traffic goes and needs to be constantly optimized based on user behavior. Everything needs to be top-notch, from the header to the footer. Using good contrast and company colors will help further solidify your company branding, building more trust with your clients.
About Page
This is where you can go more in-depth with who you are and why youāre running this business. This page explains your core values and what makes you unique. It helps customers build a more personal connection with you, making them feel more confident that theyāre dealing with professionals. Through powerful writing, we cast you in the most divine light possible, even if you have a checkered history.
Services Page
This is where your contracting company describes the services you offer. Generally, itās good to give an overview of the work involved for each service and then describe your process. This helps you stand out from other construction companies and bring in quality leads.
Contact Page
The final page is the āContactā page. This is where the visitor decides if they want to get in touch or not. We like to keep it simple so they donāt question whether or not you can handle their project.
Critical Elements for Your Insulation Company Website
Clean and Professional Design
A clean and professional contractor website design shows that your company is professional. Visually appealing contractor websites convert at a much higher rate than others.
Services and Specializations
Our construction websites talk about what you’re really good at, which shows customers your expertise in the field.
Search Engine Optimization
A good website includes a comprehensive site structure that makes it easier to get found on Google. Search engines scan your website to determine how relevant the content is, which determines your ranking. We take the time to correctly title all headings, upload your sitemap to Google Search Console, and more. Learn more about SEO for contractors here!
Calls to Action
We use a lot of buttons and forms to direct them to get in touch. This is an essential part of the design process as we need to be able to get their information.
Mobile Responsiveness
A majority of people are going to look at your contractor website on their mobile devices. That’s why we make the design sleek and responsive.Ā One study found that over 50% of all internet traffic comes from mobile devices.Ā
Social Proof
We use reviews, testimonials, and other ways to show that you do a good job. This includes public sources like Google My Business, Facebook, and more!
Tracking and Analytics
We use Google Analytics to monitor the search traffic that comes to your website. This gives us insight into how many leads are coming in and general user behavior. We can also see how our strategies lead to more visits over time!
Ongoing Maintenance
Maintaining a contractor website is critical. It’s not just a set-it-and-forget-it. We stay up-to-date on all plugins necessary to keep your site functioning well, including speed, SEO, downtime, and more!
