SEO for Paving Companies
SEO Services for Paving Companies
Web Content Audit
Before we begin, we'll take a look at your existing website to see how you're doing. This gives us a sense for what's been done so far, and how it's ranked.
Technical SEO Audit
We'll examine the technical aspects of your website to figure out if there are any "quick wins". This involves on-page SEO, heading structure, sitemaps, and Robots.txt.
The Easy Fixes
If there are easy fixes to make, we'll implement them! This saves you a lot of time and money! At this stage, we have a very good idea for anything that may have gone wrong.
Competitive Research
After looking at your site, we'll examine the competitors. This can help make sure we're using the right strategy when it comes to ranking higher than them!
Keyword Research
Once we know what's working, we'll do some keyword research to create a plan! We'll target short and long-tail keywords to make sure you're building long-lasting industry authority.
Content Planning
After we narrow down on your target keywords, we'll start planning out the best content to post. When Google sees this new content, we'll start ranking higher since they love us for it!
Social Media Posting
To get better results when trying to rank your website, we'll post consistently on your social media profiles to gain traction.
Get Results!
Now that we've done all the hard work, you'll start to get new leads for your contractor website! Sit back and relax as we start ranking!
What Are the Benefits of SEO for Paving Companies?
You may think SEO is a waste of time, but that couldn’t be farther from the truth! Let’s dive into why SEO is so important for your business.
Drives Quality Organic Search Traffic
As a contractor, you want potential clients to easily find you. SEO acts as a reliable map, guiding interested customers to your virtual doorstep. SEO makes your website more visible to people searching for construction services in your area. The best part is that this traffic is organic and grows over time. This targeted traffic saves you time and effort by attracting motivated customers who are actively seeking your services.
Lower Long-Term Costs than PPC
PPC is like renting heavy machinery for quick construction tasks, but you pay for every hour. With SEO, it’s like maintaining construction equipment instead of renting. It requires upfront effort but offers long-term benefits. With SEO, your website appears naturally in search results, without paying for clicks. Once your SEO efforts pay off, your website attracts visitors without constant advertising costs. SEO is like a reputation that brings in new clients through word-of-mouth. It also targets specific keywords, attracting qualified leads likely to become paying customers.
Builds Local Brand Awareness
Contractors can use SEO to optimize their websites and content, making their brand more visible in relevant search results. This helps potential customers easily find and engage with their services. Through targeted keywords, informative blog posts, and optimized local listings, contractors establish themselves as trustworthy experts in their local community. By enhancing local brand visibility with SEO, contractors attract a steady stream of local customers, leading to increased business growth and success.
How Long Does SEO Take for Paving Companies?
A study done by Ahrefs examined this topic in depth.
They polled 4,300 people on LinkedIn and Twitter asking, “How long does SEO take?”
A majority of people responded with 3-6 months.
Overall, more than 65% of people said that it takes between 3-9 months.
Others like SEMrush and the Search Engine Journal say between 4 months and 1 year.
The lesson: Be patient and let the results come.
Frequently Asked Questions About Paving Company SEO
What does an SEO company do?
SEO companies help optimize for on-page and off-page ranking factors that influence the way that Google shows your business website.
What's on page SEO?
On page SEO is all of the factors search engines look at WITHIN YOUR WEBSITE to determine the relevancy of the content to the target keyword.
What's off page SEO?
Off page SEO is all of the factors outside of the website to improve search engine rankings, like link building, social media marketing, online directories, etc.
Should I pay someone to do SEO?
Yeah, it’s usually a better option. Someone with SEO experience will know how to optimize for the technical aspects of SEO and be able to use the most up-to-date SEO techniques to boost your ranking.
How much do SEO companies charge?
This is an extremely difficult question to answer, as so many different companies have a different approach to SEO. Some are focused on link building, while others are focused on on-page optimizations.
The short answer, it can be expensive. The long answer: it depends on the company to measure your ROI.
Is doing local SEO worth it?
We may be a little biased, but ABSOLUTELY! With such a massive ROI to be attained, local SEO is a no brainer for any construction company.
Should I use Contractor Copilot?
Of course you should! Get in touch today!
