SEO matters for your paving business because it leads to higher quality local leads than other forms of marketing, like paid advertising or cold email. It increases the amount of phone calls your business gets, leading to more revenue for you and your business. With a solid SEO foundation, you will never have to look for another lead again.
We love SEO because we’ve helped dozens of paving contractors significantly increase the amount of phone calls their business gets, leading to more revenue. In this article, we’ll break paving SEO down into simple, actionable ways to completely change your business!
What is SEO?
SEO stands for search engine optimization. Online gurus try to make SEO sound super complicated when it isn’t. SEO is simply understanding and optimizing your website for search engines like Google, Yahoo, and Bing. We make significant modifications to your site structure to ensure search engines rank your website higher. Search engines only work using little robots called “crawlers.” They scan your website’s code to determine what you’re talking about and who your content is relevant to. To optimize your website for these crawlers, keep reading to learn more about the importance of SEO for paving contractors.
What is Paving SEO?
For your paving business, SEO is how you stand out from your competition by appearing higher on the page. With a good website structure, and on-page/off-page optimization, you’ll appear higher than your competition in Google’s search engine results pages (SERPs). This leads to you getting more new business calls instead of your competitor!
The Purpose of SEO for Paving Contractors
You need to invest in paving SEO because you will build a steady stream of visits to your website, phone calls to your business, and an enhanced online presence. The purpose of paving SEO is to appear higher on the page in Google’s eyes, ultimately making you more money. Once we help you rank higher, we maintain your spot on top so you can experience a constant flow of leads and never miss out on website traffic… for the rest of your life! Doesn’t that sound like a good deal?!
SEO is a long-term investment, and you must treat it like one. You may not see significant results for your paving company within the first 2 months, but we guarantee it will be worth every penny when you look back a year from now.
If this sounds like something you need help with, contact us today! We’d love to help you get your website to produce more leads in record time.
How to Implement SEO in Your Paving Business
The first thing you need to implement SEO in your paving business is a website. You can’t win if you’re not at the table. A website is so vital for your paving business since it proves that you’re a real company to your future clients. It builds trust and credibility right from the beginning. Do you need help building a website? We do that, too!
Then once you have a website, you’ll need to dive into the technicals. This includes optimizing header tags, alt text on images, schema, and more. The ultimate goal is to SHOW Google you’re a legit business, then they will reward you with more traffic. After the site is structured correctly, the sitemap needs to be submitted to Google Search Console for it to be indexed.
Your website may be well-designed but not getting any traffic, and that’s likely because there needs to be SEO optimization. If you need more specialized advice on how to get your paving business ranking higher, get in touch today!
Looking for some easy wins without spending thousands of dollars? Keep reading to get some quick tips and tricks to skyrocket your SEO game!
How Long Does SEO Take for Paving Contractors?
Determining how long SEO will take for your paving business can be challenging. Most paving companies report their websites take between 2 and 4 months to start appearing higher in search results. It can take shorter or longer, depending on your current website structure.
If you want more leads quicker, look into our PPC services to learn how to use paid advertising to drive more sales for your paving business.
Tips and Tricks for Paving SEO
Let’s learn some tips and tricks for implementing SEO in your paving business. We’ll first discuss keyword research, then simple wins that can make a huge difference.
When doing keyword research for your paving business, focus on the area near you. Your primary keyword will likely be ‘paving company near [location]’. Look up the search volume with a keyword research tool to forecast monthly search volume. Now, look up other keywords that are similar to that one. This ensures you hit all similar keywords to your main H1 keyword.
Keep in mind that it’s not just website traffic you’re after. You want to rank higher locally, so we use the [location] tag in your keyword structure. This tells Google where we’re located and increases your presence nearby. This strategy leads to more qualified local leads, putting money in your pocket!
Check Google Search Console to make sure your sitemap is indexed correctly. Sometimes, there can be errors on your website that prevent it from getting indexed. Generally, it can take up to a week for your paving business to be indexed on Google. Ensure you have your website structure and technical SEO set up correctly to prevent delays in Google indexing your page.
The Best SEO Company for Paving Businesses
Thank you for taking the time to learn about paving SEO! We hope you learned a lot about how you can effectively use SEO to increase your lead flow. Using this information, we’ve helped dozens of paving companies rank higher locally. If you want personalized SEO services and are interested in working with us, please reach out for more information!
